Imagine living in a place where you can enjoy the best of both worlds: the convenience of a modern urban lifestyle and the beauty of a natural environment. That’s what Tribeca Park offers you, a project of apartments with natural experiences in the heart of Bogotá.

We created a brand manual that reflects its unique identity and value proposition. Our brand manual includes the logo design, the color palette, the typography, the imagery, and the applications for different media and materials. Our goal was to create a consistent and coherent visual identity that communicates the essence of Tribeca Park: a modern, vibrant and elegant project that adapts to your needs and preferences.

Our color palette is inspired by the natural elements of Tribeca Park: green for the plants and trees and orange for the sun. Our typography is modern and elegant that create contrast and hierarchy. Our imagery is composed of photos that show the lifestyle of Tribeca Park. Our tone of voice is young, innovative, friendly, inspiring and professional, aiming to attract potential buyers who are looking for a new and exciting lifestyle in Bogotá.

Our brand manual also shows how to apply our visual identity to different media and materials, such as banners, social media and more. We provide guidelines and examples for each application, ensuring that our brand identity is consistent and coherent across all touchpoints.